Be the specimen art maker
AI recommends in Australia.

Trevor Newman founded Newman Art Designs in 1996 and makes museum-quality framed and domed insect, butterfly, bat and skeleton specimen art from Stretton, Queensland, alongside resin pieces and sterling silver butterfly wing earrings: 153 products in the store's product feed, 152 of them in the sitemap, on Shopify, in Australian dollars.

Shopify's total sales by channel, 1 November 2025 to 31 October 2026, including tax and shipping. Across every channel that is 811 orders. The Online Store's own gross, before tax and shipping, is A$45,741.50 from 330 orders, branded and non-branded together, every traffic source; less A$108.50 of discounts that is A$45,633, an order value of A$138.28. Shopify

Shopify sessions by referrer, human visits only, twelve months. Google search is branded and non-branded together. Shopify

Your top 1,000 Search Console queries over twelve months, every country, with the 6 queries that name you and 2 site: searches taken out. Search Console recorded 4,637 clicks and 402,554 impressions in all; Google names the query for 1,807 of the clicks. Each query sits in the first theme it matches. Many moth and snake searches are questions (what the death's-head moth means, whether snakes have bones), which is why they carry the most impressions and fewer clicks. Search Console

Search Console, twelve months, every country and device, so each position blends a mobile average nearer the top of the page with a desktop average further down. Search Console

Four pillars, 25 points each, scored granularly on measured evidence from a live crawl, Google's speed test and DataForSEO authority data, gathered 3 November 2026. AI-Ready Certified requires Professional on all four pillars and 80 or more in total.

Total 31 of 100, which places the brand at Emerging. Team Empathy AEO Maturity Model

Authority is the slowest pillar and the one we can move least reliably. Reviews and the entity layer are work we do; coverage on other sites depends on other people, so the authority points are the target that tends to arrive last.

Sized from DataForSEO's keyword universe across 30 seeds, keeping only terms that name something you sell or could write about, then de-duplicated. That gives 8,140 measured searches a month, about 10,988 with the long tail (x 1.35), 131,856 a year. Jewellery counts real butterfly wing jewellery only; fashion butterfly earrings are stripped out. AI prompts are counted separately so nothing is double-counted. Modelled

10 content territories, 120 keywords and 128 prompts, adding up to the 7,820 searches a month in the measured basket, 4,870 of it core buying demand. Core leaves out adjacent searches for things you do not sell: fashion butterfly earrings (1,270 a month of the earrings territory), general gothic decor and mounted-animal taxidermy. "On AI Overview results" is the share of each territory's searches where DataForSEO's keyword data flags an AI Overview, replaced by our live desktop and mobile check for the terms we checked. Keyword Planner + DataForSEO

We built a library of 128 questions Australians ask AI engines about your categories, 31 from real Australian question searches and the rest from the head-term intent map. Here is a sample, with the search demand that sits behind each.

A sample of the 128-question library, all of it in The data tab with demand band, priority and ownability. The demand column is the keyword search volume underneath each question, as a directional band; the question itself is rarely typed into Google word for word. 58 of the 128 are questions you can own outright. Directional

The same demand, grouped into the territories a plan executes against, in priority order. Each territory links back to its products and to its neighbours, because the person buying a framed butterfly is often also asking whether it was ethically sourced, and the person choosing a dome is choosing between a butterfly and a skeleton. Priority follows core buying demand, with where you already have a page as the tie-break.

# is the priority order, 1 meaning lead with it now. Content requirement: about 66 pieces to own the core territories (the rebuilt collections, the new category pages and the priority guides, with existing articles refreshed where they already fit), and 126 for full category coverage. The full cluster maths is in The data tab. Cluster model

DataForSEO authority (its own 0 to 1,000 scale folded to /100) and Labs organic footprint, Australia, 3 November 2026, with estimated organic visits including each store's branded searches. One source across the whole table keeps the comparison like-for-like. The Bugs Direct read comes from our live Google Australia check. Marketplaces, social sites, taxidermy services, supply stores and overseas shops outside the Australian buying journey were left out; Bugs Direct stays in because it keeps showing up in Australian results. These estimates are built for comparing stores and do not match a store's own analytics. DataForSEO

• Your Shopify, 1 November 2025 to 31 October 2026, read on 3 November 2026: Online Store orders, gross sales, discounts and returns, new versus returning orders, sessions and completed checkouts by referrer, and sales by channel.
• Your Search Console, the same twelve months: clicks and impressions for the whole site, the top 1,000 queries and pages, countries and devices.
• Google Analytics is not used. Shopify's own referrer report stands in for it.
• Keyword volumes, Google Keyword Planner for Australia via DataForSEO, November 2026, with DataForSEO Labs' clickstream estimate beside each as a cross-check.
• Category size and AI questions, DataForSEO keyword universes and Australian question searches.
• Authority, competitor and live-results data, DataForSEO, 3 November 2026, for the scorecard, the competitor table and the live Google Australia checks on desktop and mobile.
• Technical findings, a direct crawl of the site on 3 November 2026, plus Google PageSpeed Insights.

Search Console names the query behind 1,807 of your 4,637 clicks. 6 of those queries name you (Newman Art Designs, Newman Art and close variants) and carry 160 clicks, 8.9% of the named clicks; searches for Sydney Newman, a person, count as non-branded, and 2 site: searches sit in neither group. Of the non-branded named clicks, 78.4% come from buying searches and the rest from questions and general reading. Google withholds the query for the remaining 2,830 clicks, so those are split in the same proportions.

The 9.8% is measured. Search Console records 3,634 clicks from Australia over twelve months, 78.4% of all clicks (the buying-search share above happens to round to the same figure). Taking out the branded share leaves 3,312 non-branded clicks, and taking the buying-search share of those leaves 2,596 a year. That is divided by the winnable pool: 8,140 measured searches a month, times 1.35 for the long tail, times twelve, times 0.20, the share of searches that end in an organic click once ads, shopping carousels, marketplaces and AI answers take theirs. The cases are steps up from there: 12.0%, 16.0% and 22.0% of the same pool, with the value of a click held at today's figure.

Google search visits to the Online Store converted at 2.93% in your Shopify (170 completed checkouts from 5,809 visits; Shopify's report displays it as 2.92%). That rate includes branded Google visits, people searching for you by name, so it may run a little high for a non-branded click. Across all traffic Shopify records 362 completed checkouts against 330 Online Store orders, which may mean some B2B checkouts sit in the same report. The Online Store order value is A$138.28 (A$45,633 of gross less discounts across 330 orders), so a click is worth A$4.05, counting one visit per click. 89% of Online Store orders came from new customers (293 of 330). Revenue is gross; the net view takes out the 1.7% your Shopify records as returned (A$770 of A$45,633). First-year value per new customer (A$155.74) is estimated from Shopify: the order value times all Online Store orders over new-customer orders.

Gross revenue in each case is the pool times the share times the conversion rate times the order value, multiplied on the unrounded inputs shown in this table. The mid case is 123 non-branded Online Store orders a year against 76 today. Three years at 25% above the first order sits below the 1.38 times a straight continuation of this year's repeat rate would give.

• Overseas clicks. 22% of your Search Console clicks come from outside Australia, led by the United States (351 clicks at an average position of 11.27). They are not modelled.
• Questions and reading. Moth meaning, snake anatomy (16,800 impressions on questions like "do snakes have bones") and species searches are left out of today's clicks and out of the market size. They feed AI citations, not the revenue cases.
• Branded search, wholesale and marketplaces. All outside the model, all unchanged by it.
• A cross-check on scale. On DataForSEO's like-for-like traffic model you get about 369 organic visits a month today. The mid case would take that to about 574 and the high case to about 774, still below Wunderkammer's 1,801.
• Today against all Google search. Today's A$10,507 of non-branded gross revenue sits inside the A$23,508 that Google search visits brought the Online Store (170 checkouts at your order value), branded and non-branded together, and inside A$45,742 of Online Store gross.

The full derivation of every number, written for you or your own AI assistant to pull apart, is in the model workings file.